News & Views

Healthy & Wellbeing

Treat Your Newest Little One with Slobber & Chops Puppy Food

As your puppy grows and starts getting used to just about everything in this big, brand-new world, they will require a diet that is a little bit di...

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What is the best food for my dog?

What is the best food for my dog? We all want the best for our dogs, and what they eat is essential to their wellbeing. Elaine the Vet is here to help you fi...

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Freshly Prepared Dog Food

Freshly prepared is a term we use to describe the human-grade quality raw and fresh meats used in all Bone Idol Grain Free Dog Food recipes.

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What is Crude Ash and why is it in my dogs dinner?

It is common to come across the term 'ash' or 'crude ash' in the list of ingredients of pet food. However, many pet owners are often unsu...

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How much do we spend on our pets in the UK?

It’s no secret that we are a nation of dog lovers, and we love to spoil them. Recent research by American Express has revealed that Britain spends £12 billio...

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Hypoallergenic, what does it mean?

You may be surprised to learn that food intolerances are a common problem amongst pets. Lower quality pet food, packed with artificial additives, chemicals a...

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Your Dogs Health & Healthy Dog Food From Bone Idol

Many factors can contribute to your dog's health, however the better the quality of food the more benefit and nutrients it will receive, it will then be abl...

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Are Supermarket Pet Food Ingredients Unclear?

New research has revealed that a staggering 95% of dog foods sold in Britain’s supermarkets and on Amazon’s bestseller list don’t reveal their exact ingredie...

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Antioxidants In Dog Food

The Importance of Antioxidants  Protecting pet food against oxidation is more critical than ever which is why at Bone Idol we want to share with you all the ...

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Omega 3: This Is No Fisherman's Tale

Omega-3 and It's Benefits  We have all heard about Omega Fatty Acids, but what are they and why are they in Bone Idol dog food?   Omega- 3 fatty acids a...

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Bone Idol Dog Food Commitments

At Bone Idol we want to ensure total transparency for each and everyone of our customers. Bone Idol was created in 2016 from a belief shared between three fr...

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We Are Not Perfect But We Are Trying!

At Bone Idol we are doing everything we can to minimise the impact we have on the environment: We are faced with some difficult challenges as many of the foo...

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Water Safety For You & Your Dog

A coastal walk with your beloved doggy is a fabulous way to spend a healthy afternoon.   Bone Idol has recently taken advice from the RNLI and we want to sha...

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Bone Idol's Doggy Deli is a real treat...

Our Doggy Deli is a tasty treasure trove of treats! In fact we sell more than 82 different types of delicious treat for your four-legged friend. Whether you...

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Winter Warning - Advice on Road Salt & Your Dog

At Bone Idol, our mission is to keep the pets of Brighton healthy, happy and fabulous. We never want to sensationalise or scaremonger, just make sure you hav...

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